Tech-Powered Tips for Public Affairs Engagement

By Francesca Teare

PoliMonitor is a tech disruptor in the largely analogue industry of political monitoring. Here are some of the myriad ways it can be used to improve the efficacy of your team’s engagements.

1. Reactivity

Our instant transcription service (nicknamed ‘RoboHansard’) enables users to pick up on their interests being mentioned in Parliament within seconds. This immediacy enables professionals to engage incredibly quickly. For example, by tweeting a clip of the proceeding just as the parliamentarian finishes and checks their phone.

2. Context

Confused, misshapen messaging is a communication downfall. PoliMonitor’s CRM enables our clients to log their engagements and see their colleagues’ actions as well, creating a shared history within the organisation. Emailing key stakeholders with that context in mind enables clean, joined-up communication and fosters better relationships (and avoids spamming!)

3. Analysis

While reactivity to explicit mentions of an organisation’s interests are one way of engaging, broader analysis of parliamentarians’ priorities can also be helpful. On PoliMonitor’s system, you can run Twitter analysis to see the ebb and flow of conversations around any number of topics. For example, you might wish to see what MPs are saying about peripheral issues, and build an engagement strategy around how those relate to your organisation’s core focus. 

If you would like to explore any of these or have any questions about PoliMonitor, you can make a free account here and/or contact info@polimonitor.com.